Look out metal fans, the guitar smashers have been out done by Gibson themselves in the destruction of their own fine musical instruments. Gibson had decided that a line of their guitars had not met their high standards, and took a very heavy metal machinery to finish them. Or so the speculation goes.
This video is from Essex Recording Studios.
Nobody really knows at this point in time about the real reasoning behind the destruction of the Gibson Firebird X.
The Gibson Firebird X began as a dream to revolutionize and reinvent traditional guitars with a light weight, ultra comfortable and fast playing guitar. It did not receive rave reviews.
The act of smushing the Gibson Firebird X series guitars has stirred controversy throughout the world, particularly with the people who wanted such a guitar and could never afford one, and those who are environmentally concerned. As Gibson guitar gal, this video is pretty cringe worthy, but about as much so as seeing any guitar player smashing up their guitars. How many times over the course of thirty years had Slash smashed his Les Pauls? I’d love to see those tally marks.
Looking through the lens of an artist, how many paintings have I destroyed in the name of perfection? So many times, I threw my paintings in the bin, only to find out a week later, they are hanging up in neighboring homes. People would come up to me saying “You must be doing very well, I see your art everywhere.” All I can think was, “at least people appreciate my work.”
But in reality, I really did not want those images out there, they were my practice paintings. I couldn’t reuse the canvases because it adversely affects the quality and permanency of the images placed over it. The pieces were not terrible, per say, but not up to my personal artistic standards, and in my mind, unsalable. So, I can see what Gibson was thinking.
But at the same time, in the pursuit of perfection, there is way too much waste that could have been reused in the more affordable instruments. Why could they have not just repair them and bring them up to the proper standards? Were these guitars also practice pieces? Why could they have not recycled the parts and use them for the more affordable guitars? All those pickups, the tuners, perhaps some ofthe electronics were good? The pick guards? Anything?
One thing to consider–those who still own one of these guitars, now have a pretty fantastic collectors item.