What is the Difference Between Liquitex and Golden Acrylics?

Liquitex Vs Golden Acrylics

Products from Liquitex and Golden Acrylics.

Acrylics are one of the newest artist materials on the market. They were invented in 1933 by Henry Levison of Cincinnati, Ohio, at the time, his business was called Permanent Pigments, and the acrylics were solvent-based. It wasn’t until 1955 that the plastic-like acrylic formulation we know today were invented.

In 1955 Levison decided to name his creation Liquitex which formed by combining the words ‘liquid’ and ‘texture’. Liquitex was the first professional artist acrylics on the market. 

During the 1930s era depression in Manhattan, Bocour Artist Colors were formed by a Leonard Bocour and his nephew Sam Golden.

Over the next few decades, the duo would work with many artists including Rothko, Pollock and de Kooning in order create the perfect paint for artists. Golden would experiment for years in order to perfect the paints. 

In June 1980, Sam Golden and his family, and business partner Chuck Kelly founded Golden Acrylics in a 900 square foot cow barn in New Berlin, New York, which they had renovated to suit their needs. 

Decades passed and many experimentations were conducted, and revolutionary acrylic products had come from both Liquitex and Golden acrylics. 

But which one should you choose? 

Stonehenge, early 2000’s by Anawanitia, made with Liquitex Acrylics.

Liquitex has acrylics in heavy body and soft body. Heavy is a standard feeling paint, very reliable, it is not very thick, but you can build up on it and you can have painterly effects. It mimics oil paint, but can be thinned down to resemble watercolors. They also have soft body acrylics, which is a bit more fluid, if you do not want too many brush strokes, which is the better choice if you do many paintings that resemble gouache and watercolor.

Alex Grey and his wife, Allison, both famous for their psychedelic art uses Liquitex Heavy Body during their live performance shows.

The Liquitex Heavy Body comes in plastic tubes. The Liquitex Soft Body comes in little plastic jars, kind of like tempera and poster paints. I used to use these paints for years, they were fantastic for detailed paintings.

Scorpio by Anawanitia, 2010, made with Golden Acrylics

Golden Acrylics has a variety of professional acrylics in their line. They have Heavy Body, Heavy Body Matte, High Flow, Interference, Iridescent, Matte Fluid and Open. 

The Golden Heavy Body Acrylics is the perfect all around paint. This line comes in a traditional metal tube that looks professional as it feels. But you have the option of several sizes from a 2 oz tube to a gallon bucket. The paint is true to the pigments where you get the granulation of some, the transparency of others, and variation of matte to glossy that is characteristic of working with artist’s pigments.

The Golden Fluid Acrylics, like Liquitex Soft Body, comes in bottles. These are not fluid enough for dip pens, but with the variety of different mediums Golden provides, you can use this product for air brushing.

Seriously, Golden Acrylics has more than 20 different mediums and additives. you can do anything you can imagine. 

Variety of Golden Acrylics

The Golden Heavy Body Matte and Soft Body Matte acrylics dry to a matte finish, which is a bonus if you desire a consistent sheen across the colors. 

Both Liquitex and Golden Acrylics are fantastic choices. You need to decide which one is best for you given the information I had given to you.  You could buy a small sampler set of each. They are both interchangeable, consistent and professional in quality.

The following paragraphs contain my personal experiences using Liquitex and Golden Acrylics. 

Liquitex is a very helpful company for new artists. They provided me with a book, which you can get under the Art Techniques > Art Books section of this website. Or you can click the link, Art Books. That book had really made my career as an artist soar. It is chalked full of useful information.

Golden Acrylics has a wonderful newsletter called Just Paint, that is extremely beneficial to all artists. Now with the addition to Williamsburg Oil colors and Qor watercolors, the newsletter seems complete for all artists. This is art nerd central.

Liquitex I had used for about five years, they were just perfect in consistency and application. However, when I had done my art shows and demonstrations, I was constantly ridiculed about how unprofessional plastic tubes and jars were. This made me lose sales. 

Acrylics in general are a hard sell in the first place, the last thing I wanted was for the appearance of the tubes to steer away the art collectors. 

So I switched to Golden Acrylics in the professional metal tubes. I hadn’t had that problem since, and sales soared. So, keep that in mind if you plan on doing demonstrations to the general public. If you are at home, and nobody is going to know anything except your finished artwork, then yes, go for Liquitex if that is what you want. 

The cost varies between the two, but both start at about $6.25 per tube.

They are both professional artists acrylics.

They are both smooth in application in any variety that you choose. 

Aside from my personal experiences, you are not going to go wrong with either choice.